Brand Rolled: Ten of the best pieces of branded content on the web
At Mumbrella360 Vice Australia presented Brand Rolled, a night of the best brand-funded content on the web from around the world. Vice Australia director Michael Slonim argues going from ads to content is a difficult yet rewarding change, and offers a selection of the night’s curation.
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
You’ve underrepresented a strong year for Ozzie content. The scam funded quiet signs of love and tagged. One to mind immediately.
Sorry. Typos.
You’ve underrepresented a strong year for Ozzie content. The acma funded quiet signs of love and tagged come to mind immediately.
Some great examples – but it’s a shame that they’re limited to video content, suggesting that branded content only comes in the form of video when there are many options available to marketers wanting to engage with the audience using content.
Hello,
Thanks for that article – interesting stuff.
Can I draw your attention to Creek to Coast – it’s a lifestyle program on Channel Seven in Queensland. http://www.creektocoast.com.au and it’s also a great (Aussie) example of branded content that many people don’t even realised is branded!