First day-night test proves hit for Nine with Australia victory dominating the weekend’s TV
The first ever day-night test match helped Nine to a bumper audience across the weekend with 1.670m metro viewers tuning in as Australia snatched a narrow victory in the third session of the third day, which started at 7.30pm AESDT.
That helped Nine to an audience share of 29.2 per cent for the day after 758,000 tuned into the first session of the day, growing to 1.222m for session two at around 5pm. Session three was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54).
The final session on Saturday also broke the 1m audience mark with 1.019m viewers, helping Nine to an audience share of 25.5 per cent for Saturday.
It’s good for test cricket.