Fisher & Paykel tells a story through the eyes of a toy rabbit
In a similar vein to the Volkswagen Jetta TV spot released yesterday, which told a story through the eyes of a young girl, Fisher & Paykel has launched an ad from the perspective of a toy rabbit.
Created by Clemenger BBDO Sydney, the campaign aims to show how the white goods brand fits into the lives of regular families.
http://youtu.be/OtfZWK1_NrY
The campaign also features a series of print executions.
Made me smile. Not sure it made me want to buy a washing machine.
As with VW – understanding what the product does for the customer, not what the product does for the product engineer.
Nice.
ahhh lovely
Every TVC must negotiate 3 fundamental steps to be effective:
1: Consumer must remember it
2: Consumers must link it to the correct brand
3: Consumers must understand it
Fisher & Paykel have long positioned themselves around innovation. This execution departs from this positioning, and in the absence of any other distinctive brand structures, I would expect it to deliver relatively low brand linkage scores.
I have to admit I am quite a fan of this campaign.
I think this ad is brilliant….cute toy and cute family!
Has anyone got the pattern for the Fisher Paykel Rabbit Please