Fisher & Paykel toy rabbit ad wins Mumbrella ad of the month
A dirty toy rabbit has lead Clemenger BBDO Sydney to a win for Mumbrella’s September ad of the month for client Fisher & Paykel.
http://youtu.be/OtfZWK1_NrY
The ad tells the story through the eyes of the rabbit which is hugged, pulled, thrown and buried to be finally restored after being washed in a Fisher & Paykel washing machine.
The campaign also features a series of print executions.
Credits:
- Agency: Clemenger BBDO, Sydney
- Executive Creative Directors: Mike Spirkovski, Paul Nagy
- Creatives: Katrina Jarratt, Nikola Spadina
- Account Manager: Kirstin Ross-MacLeod
- Account Executive: Renee Nadin
- Agency Producers: Jo Howlett, Bek Lawson
- Production Company: Manual
- Director: Tom Noakes
- Executive Producers: Fergus Cahill, James Wright
- Post Production: FSM
- Music Production: Electric Dreams
- Client:
- General Manager Marketing Australia: Peter Russell
- Marketing Manager New Zealand/Global Brand Manager: Roger Bridge
- Brand Manager Australia: Kara Philips
The call for entries for Mumbrella’s October ad of the month will be posted in the coming weeks.
Supported by:
Beautiful 🙂
Nice work!
No pranks. No flash mobs. No stunts in Martin Place to 150 unimpressed people.
No pushing someone off to a Facebook page to congregate with other prospective washing machine purchasers (to talk about what!?)
Just a product benefit shown in a warm, inviting way
that makes you feel good about the brand.
Unfortunately all too rare.
Well deserved award of the month!
I felt something watching an ad! Been a while. Brilliant. The music clinches it.
Totally agree Tony. Sometimes all a brand needs is 30 seconds of brilliant television advertising. Mission accomplished.
This is a lovely ad, Nice work Clems!
What a lovely little spot this is. Well done.
i’m part of the fan club too. Nothing like having feelings for inanimate objects (as in ikea lamp ad- that’s not a jibe btw).
Well deserved; a lovely concept well executed.
totally agree. deserved ad of the month. well done
Loved it the minute I viewed it. Nice pick for the ad of the month.
Really lovely work, nice little idea that has been executed well from the camera work to the music even the bloody titles have been considered – detail baby – and storyteller at it’s best- bastards