Fitch Greater China chairman and PepsiCo consumer insights expert to speak at Mumbrella Retail Marketing Summit

December 18, 2018 9:30

Jonathan Cummings, chairman of Fitch Greater China, will be speaking at the upcoming Mumbrella Retail Marketing Summit about taking a data-driven approach to designing the in-store experience.

Fitch chairman Cummings will shed light on data’s part in the in-store experience

Hong Kong-based Cummings will draw on successful examples from key markets to help retailers look to an omni-channel future with optimism.

Fitch, a leading retail and brand consultancy, has 15 studios in nine cities including New York, Moscow, Delhi, Beijing, Hong Kong and Singapore.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.