Fitness First appoints Matt Fletcher as head of marketing
Matt Fletcher has been appointed head of marketing for gym chain Fitness First, replacing Samantha Bragg who joined Oporto at the end of last year, Mumbrella can reveal.
Fletcher is currently ANZ director for the United States travel promotion body, Brand USA, having joined the organisation in August 2016 after four years with Contiki in the UK and Australia.
Before joining Contiki in the UK, Fletcher was London-based head of marketing for STA Travel.
Fitness First marketing has always felt very out of touch to me. Doesn’t speak to any of the members I actually see at their gyms.