FitzSimons claims he didn’t know his column was a beer ad

Tim Burrowes

March 10, 2013 2:43

Marsh’s column, sponsored by James Boag’s

A brand-funded content campaign for beer brand James Boag’s has seen the first two authors of the sponsored Good Weekend column go public to say they were unaware their work would be presented as an ad.

The column – “on how to be a better man” – appears within the pages of Good Weekend magazine, published on Saturdays by The Sydney Morning Herald and The Age. It appears under the headline “Greatness rarely comes easily”, which is the new Boag’s slogan. It also features the Boag’s logo above and below the content.

Boag’s registered the slogan as a trademark four months ago.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.