Five do battle for online audience measurement
The five contenders to win endorsement as the Interactive Advertising Bureau’s preferred provider of audience measurement have been revealed.
They are:
- Colmar Brunton with Gemius
- ComScore
- Nielsen Online
- Roy Morgan Research with Effective Measure
- Vizisense
The next step will see the IAB’s technical committee – headed by Ian Muir – review the submissions.
IAB boss Paul Fisher said: “We’re very pleased with the industry credentials of the tendering companies and the breadth and caliber of responses. The culmination of this extensive and rigorous process will be the most significant single event in online audience measurement in Australia. ”
It will be interesting to see whether online video measurement and fusion with TV audience data comes into consideration. Surely of interest to agencies, their biggest spending clients and Ian Muir as well.
creatign means what exactly?
Hi Yawn,
Sorry you couldn’t crack the code on that one. Now amended to “creating”.
Cheers,
Tim – Mumbrella