five:am launches first major campaign in three years via The Works

Organic yoghurt brand five:am has launched its first major campaign in more than three years, created by The Works, part of Capgemini, with media from the brand’s newly appointed agency, Slingshot.

The new campaign gives a lighthearted look at the benefits of organic farming, as opposed to conventional dairy farming, by comparing the lives of the cows that live at each farm.