Flash teases Aussies’ poor political knowledge in OOH campaign

Foxtel Group’s news streaming service, Flash has gone to market with a PR and out-of-home campaign, poking fun at Australians’ political knowledge, a week out from the federal election.

Developed by Herd MSL and Mindshare, the campaign leans on a consumer research report, ‘The Flash Report’, incorporating research via YouGov, which found that Australians have a “large gap in political knowledge and recall”.

Flash billboard in Sydney