FleishmanHillard wins Aussie tech firm’s public relations pitch
An Australian technology services firm has appointed FleishmanHillard Australia as its PR agency of record following a competitive pitch process, Mumbrella can reveal.
NCS Australia selected the TBWA agency for its strong experience working with technology companies – like Amazon Web Services, Mastercard, and Veritas – and its abilities to drive transformative outcomes for brands through creative comms.
“As part of our transformational growth plan, we wanted an agency partner that can demonstrate strategic thinking and drive our engagement in the highly competitive technology services sector,” Dan Hews, marketing and communications lead at NCS Australia, explained.
“The FleishmanHillard team came to the table with exactly that – a strategic program that showed us how we can communicate with customers, partners and the media in a meaningful, culturally relevant way, while leveraging the synergies between Australia and Asia Pacific.
“We are looking forward to working with them across the region.”
The agency will be responsible for building the NCS brand in Australia among government agencies and businesses, working closely with the team to bring its local campaign anchor, ‘Making Tomorrow Together’ to life across PR, thought leadership, and case study programs.
Managing director at FleishmanHillard, Jenna Orme, added: “NCS is embarking on an exciting journey across the region, and our ‘Truly Curious’ approach to great earned-led ideas, from everyday storytelling to executive thought leadership programs, together with the strength of our global network, makes this a perfect partnership.
“We are honoured to be joining them on this journey to tell their story of digital transformation for governments and enterprises.”
The agency has also recently won a pitch for Bugaboo’s PR account, as revealed by Mumbrella.
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