‘Flip the Vape’: New Indigenous public health campaign encourages youth to quit vaping

The Koori Way, a Victorian Aboriginal Health Service-led anti-tobacco and anti-vaping health promotion campaign, has launched a new iteration to encourage Indigenous youth to take control of their health, via Mo Works.

With a reported 22% of Aboriginal and Torres Straight Islander peoples aged 15 and above having tried vaping – a third of whom never smoked cigarettes – ‘Flip the Vape’ asks them to reconsider, by providing a fresh approach to addressing the growing health concern.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.