Fluid Branding announces leadership change

Paris Singer is taking sole ownership of creative agency Fluid Branding in the wake of Mike Beck – its managing director and co-founder – stepping back.

The announcement:

Fluid Branding, a creative agency renowned for delivering distinctive and impactful branding solutions, has announced a significant leadership transition. Executive director Paris Singer has assumed sole ownership of the business, following co-founder and managing director Mike Beck’s decision to step back and explore new opportunities.

For more than two decades, Fluid Branding has built a reputation as a trusted partner for businesses, offering innovative strategies and creative execution to help clients achieve their marketing goals. This leadership transition marks the beginning of an exciting new chapter for the agency.

Paris Singer, managing director said: “Becoming the sole owner of Fluid Branding is both a privilege and a responsibility I embrace wholeheartedly. For over 20 years, we’ve helped clients stand out in competitive markets, and I’m committed to building on this strong foundation. Our focus will remain on delivering innovative solutions that resonate with audiences and drive success.”

Mike Beck reflected on his time at the agency: “Co-founding Fluid Branding has been one of the most rewarding experiences of my life. Over the years, we’ve achieved incredible milestones and built lasting relationships with clients. While I’m stepping back to pursue other interests, I’m excited to see the agency’s continued growth under Paris’ leadership. His creativity and vision will ensure Fluid’s success for years to come.”

Fluid Branding’s mission remains steadfast: to empower clients with effective, results-driven branding strategies. The agency is already exploring new opportunities to expand its capabilities while staying true to its core values of innovation, creativity, and client success.

“Mike’s contributions to Fluid Branding cannot be overstated,” Paris added. “His leadership and partnership have shaped the agency into what it is today. While we’ll miss his presence, we fully support his decision and wish him every success in the future.”

Source: The Baobab Agency