‘Flying under the radar’ a poor strategy for growth, advisors warn
Small agencies looking for growth but believing the best strategy is to “fly under the radar” are headed for failure, two senior agency business growth advisors have warned.
William and Sangeeta Leach: Agencies reach a point where the founders need to be in market promoting the agency not bogged down in administrative tasks
Sangeeta and William Leach, founders of The Leach Partnership, told guests at the Secrets of Agency Excellence conference (SAGE) on October 12, there were a number of inflection points in the growth of an agency, often simply based on size, and agency leaders needed to focus on some clear steps if they wanted their businesses to make the transition through each level.
But the pair warned that the often adopted strategy of flying under the radar and not attracting the attention of rivals was self-defeating.
William / Sangeeta,
Read that short synopsis on your talk, and it was an eye opener for me. I am bogged down with the same situations you have mentioned in your talk. Digitization has made so many tattoo’s like me redundant, unless we lift ourselves and join the band wagon.
i have always pondered why ad agencies don’t advertise themselves more … and why clients don’t ask them ” show me your successful ad /media/social strategy for your business and maybe we will let you manage ours “. and now I have to eat my own words and admit i don’t do enough self promotion
Working ‘on’ the business and not ‘in’ it are wise words. Never as easy as it sounds but agree it makes total sense as the business grows beyond the personality of the founders.