FOMO: Millennials may not be the only ones missing out
If businesses don’t attempt to understand the complex physiological processes behind FOMO, they could be the ones who actually miss out, writes Dr Chris Hodkinson.
FOMO, or the ‘Fear of Missing Out’, is probably the single most important driver of millennials’ consumption decisions. Few businesses have gone further than using it as a call to action, but its potential is much greater than that.
‘The Fear’ can be harnessed in pre-purchase, consumption, and post-purchase phases, and yet few companies go beyond its superficial use.
Lol – ‘Even in the days of hunter-gatherers, hunters would have worried whether they had missed out on a bigger woolly mammoth or gatherers might have fretted over whether they might have found a tree with more fruit.’
I can just imagine Grog and co huddled around the fire in their cave lamenting over the size of the mammoth that the tribe felled and fretting that it mightn’t be as big as the one what was got by the neighbouring clan down the river… Paleoanthropologists take note, I think that’s cave art explained. #cromagstagram #neanderchat
#woollymammothbbq #paleofoodporn