Fonterra’s milk brand gets public to vote on new flavour
Fonterra’s flavoured milk brand SupaShake is the latest to launch a competition asking the public to vote on a new flavour variant.
It has launched the Flavour Crusaders campaign, where it has chosen three young consumers, dubbed ‘Crusaders’, to each push a new flavour variant, arming them with a $100,000 marketing budget to drive consumers to a website to vote for their favourite flavour and favourite Crusader.
The campaign is being managed by SupaShake’s agency Morph Marketing. The three Crusaders are primarily investing in below-the-line activity, recently heading to Queensland to target school leavers during Schoolies Week.
interesting take on this advertising trend – http://www.guardian.co.uk/tv-a.....creen-burn
How about ‘Smith’s Cheesy Doritobite 2.0 flavour?’
Christ, those are some pretty boring choices. The Smith’s campaign was great because the flavours — midnight kebab, buttered popcorn — were left-field but still enticing. You WANTED to know what they’d taste like. I already know exactly how those three will taste — Big M already did a jaffa flavour years ago.
In fairness, I never actually bought any of the chips in the end either, but I pretty much never, ever buy potato chips, and even *I* came really close I was so intrigued (sheer laziness won out).
Vote for Tegan, she works on reception at my gym!
Vote for Zac, he’s got the best flavour and he writes an awesome blog