Foodora and SBS partner to help bring food to the homeless

June 23, 2017 9:56

SBS and food delivery service Foodora have partnered to create the meal-for-a-meal initiative which allows people to donate money to feed members of the homeless community.

Meal-for-a-meal has been launched off the back of SBS’ documentary series Filthy Rich and Homeless which airs over three nights from June 27 to June 29.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Amanda McGregor Charlotte Rijkenberg Filthy Rich Foodora homelessness SBS Zenith Zenith Innovate

1 COMMENTS

Nothing new 23 Jun 17

Pretty sure that Virgin Mobile came up with #Mealforamean back in 2014.
https://www.virginmobile.com.au/contact-virgin-mobile-archived/media-centre-archived/press-release/MOVE-OVER-FOODPORN-THERES-A-NEW-HASHTAG-IN-TOWN/

MOVE OVER #FOODPORN, THERE’S A NEW HASHTAG IN TOWN

Virgin Mobile launches #mealforameal, a world-first initiative turning food pics into real meals for those in need

Monday, 14 July 2014: As part of their commitment to make mobile better, Virgin Mobile Australia are taking some of our silliest mobile phone behaviours and finding ways to make them better. The first initiative will target one of Australia’s most popular mobile behaviours – taking pictures of meals and sharing them via social media – and make it better by turning those pictures into real meals for those in need, together with OzHarvest. It’s called #mealforameal.

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