FoodWorks trials propaganda ads in battle with “down and dirty” supermarkets
Independent supermarket chain FoodWorks is trialling a world war II propaganda-style campaign in Brisbane, positioning itself as ‘The people’s champion”.
If the campaign does well in consumer research, it will roll out nationally.
FoodWorks marketing manager Sian Reeder told Mumbrella: “It’s war out there. The big boys are battling it out, spending obscene amounts of money on advertising. They’re blanketing the market, talking to people at a down and dirty level.”
They should have run these ads 30+ years ago. The current gereration younger that 80 won’t rember them
That’s not Brisbane at all, this photo I can recognise as being Burleigh Heads on the gorgeous Gold Coast! (quite literally down the road from my house, actually)
To extend on your point Ann, Bach, Beethoven, Tchaivosky et. al.should have written all those symponies etc. in the last decade because the younger generation won’t remember them.
That’s advertising how we use to like it… none of this down down and staying down, or we are the fresh food people… my local foodworks is cheaper, fresher, friendlier and more convenient than those big boys will ever be.. Good on you ‘Foodworks’, your specials are just as good if not better than the other two.. Keep up the great work..
Good design is timeless so as to not require a knowledge of a genre in order to feel it’s impact. The propanda style image has a powerful use of colour and shapes in order to potray it’s message. This can appeal to any age in present day as it appealed to the young men wanted to serve there country 70 years ago.