Football Australia and LEGO to build on inclusion in new three-year deal

Kalila Welch

November 11, 2022 9:59

Football Australia has partnered with the LEGO Group in a multi-year sponsorship deal supporting the future of women’s football.

The three-year deal will see LEGO Australia become the first official partner of Football Australia’s Legacy ’23 programs, part of a strategic plan to grow women’s football and deliver enduring benefits for a more inclusive sport, with the ambition of becoming the first community sport to reach gender parity in participation.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics