Footy stars create hommus-inspired recipes as dip brand Obela builds on relationship with AFL
Hommus brand Obela has enlisted some of the AFL’s biggest names to promote the dip through an online series of cooking shows hosted on the code’s website.
Sydney’s Josh Kennedy, North Melbourne’s Nick Dal Santo, Carlton’s Marc Murphy and Hawthorn’s Jack Gunston have all created hommus-inspired recipes with Collingwood’s Travis Cloke and Nathan Jones of Melbourne to come.
The online Obela in the Kitchen series, which also explores a little of the players’ private lives, builds on an earlier deal which saw Obela hommus become the “official dip of the AFL”.
Good grief, do people really want to watch football players pretending to be cooks?
A great example of how not to do effective branded content.
Shoehorning your product into some mid 90’s Better Homes and Gardens segment just doesn’t cut it.