Ford offers customers $200 to test drive Ranger in bid to claim customers from Toyota Hilux
Ford is offering customers $200 just to test drive its Ford Ranger truck in a bid to position it as a rival to its competitor, the number one selling truck Toyota’s Hilux.
In the ad, created by BlueHive, a Ford saleswoman stands before a Toyota Hilux telling viewers it is Australia’s best selling truck, before saying she sells Ford’s Ranger which she thinks is better. She challenges customers to test drive the Ford and promises to give them $200 if they still decide to purchase the competitor.
https://www.youtube.com/watch?v=8V1zwgp1NHk
The TV ad is supported with radio, digital “native content”, pre-rolls, web banners and home page takeovers.
Fantastic incentive, but woeful casting. Flat, awkward and almost expressionless delivery of a message, except for the innuendo at the end.
Smart move for Ford, their products deserve to do better, the HiLux is yesteryear. But where have I seen this idea before? Didn’t Suzuki do the exact same creative in 2010 also called Test Drive Challenge? #unoriginal
This is actually wider than a Ranger test drive promo. It’s test drive any Ford car and if you buy a Ford, you’ll get an additional $500 off too.
Certainly caught the eye of the bargain seekers –
https://www.ozbargain.com.au/node/159287
Can anyone shed some light on who the actress is, in the commercial? I have seen her in other TV shows but cannot think of what. It is driving me nuts.
If I’m wrong then I’ll accept it
But I was sure she was from neighbours
Natalie Blair is the actresses real name if I can be proven wrong that would be good