Former Bastion head Alexandra O’Neil reveals new gig

April 22, 2025 10:05

Bastion ANZ’s former head of brand marketing Alexandra O’Neil has announced her next move, taking on a new role as the brand marketing manager for the 2026 AFC Women’s Asian Cup.

Returning brand side as part of the tournament’s local organising committee (LOC), O’Neil will be responsible for developing and executing marketing campaign activity that promotes the event and supports Football Australia’s legacy.

More specifically, she will create integrated marketing and advertising campaigns to grow tournament awareness, contribute to ticket sales, and grow audience across all channels.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.