Former EssenceMediacom GM joins InfoSum as sales director
Data collaboration platform InfoSum has appointed experienced media and marketing industry leader Adele Burke as sales director for Australia and New Zealand.
In this newly-created position, Burke will lead InfoSum’s market sales strategy as data clean rooms become an increasingly ‘must-have’ solution across all media and advertising businesses.
InfoSum senior vice president Richard Knott said Burke brings in-depth media and marketing insight and experience, a proven track record of delivering results for marketers and an exceptional network.
“She is the ideal person to build upon InfoSum’s strong foundational presence in Australia and New Zealand and take our privacy-by-design data collaboration solutions to a wider audience of agencies, brands and media owners,” he said.
Before joining InfoSum, Burke spent 13 years at EssenceMediacom Australia, most recently as general manager of the Sydney office, where she worked with high-profile accounts including Coca-Cola, eBay, Bayer, Richemont, KFC, Snackbrands, Airbnb, Stockland, and Sony.
She began her career in various planning positions, including roles at Universal McCann Ireland and ZenithOptimedia Ireland.
Burke said: “I’ve spent over two decades leveraging data, insights, creativity, and technology to lead and grow businesses, so I jumped at the opportunity to join InfoSum at a moment in time when privacy-first data collaboration is becoming so critical to power innovative marketing strategies.
“Data clean rooms are being rapidly adopted by brands and their agencies to drive valuable insights and better marketing outcomes for brands, and I’m looking forward to helping more brands realise the value of data collaboration.”
InfoSum launched in Australia and New Zealand in 2022. Since then, under the leadership of Knott, SVP APAC, it has formed partnerships with media owners including News Corp Australia and Foxtel, retail media including Unpacked by FlyBuys, now Coles360, agency groups including Annalect, along with several high-profile brands.
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