Former Isentia CEO John Croll launches media intelligence platform, Truescope
John Croll has announced the launch of media intelligence platform Truescope, two years after resigning as CEO of media monitoring company Isentia, a role he held for almost two decades.
Truescope – led by Croll and business partner Michael Bade, and launching with a partnership with Twitter – is a platform that informs communicators about breaking news and identifies issues, inaccurate information, and trends in real time.
Croll said Truescope will challenge the media intelligence landscape
So who pays for this? How does Truescope make its money?
It will be a subscription model obviously, like any media monitoring/media intelligence business.
How does King Content fit in to this structure?
Thank good there is some new energy and innovative thinking coming to the sector. These guys are 2 of the best minds in media intelligence, understand the client and will shake it up.
Is this not what Meltwater have been doing for years?
Yes, Meltwater is way ahead of this. If you’re promoting ‘cloud-based tech’ and ‘machine learning’ why are you partnering with ‘behind the curb players’ like Fuseworks…
Is this not what Streem is already doing?
Seriously how is it that after over a decade of a monopoly controlled by iSentia in Oz, all of a sudden all of these media intelligence companies are springing up? And just as the Australian media landscape is dying a slow death.
So we have another reporting platform that client’s will roll their eyes over on paying.
This is exciting…I have worked with John Croll before and he is fantastic. He understands what us media advisers need and it is great he is back in the game. I checked out the website and the platform looks very user friendly with some great features.