Former Nine advertising director leads major new appointments for oOh!media’s retail media division

OOh!media has boosted its retail media division with the announcement of some huge names joining the team.

First announcing the expansion of the retail media arm – now rebranded as reo – at its ‘Outfront’ earlier this month, the company has now recruited a “best-in-class team” for the division, which includes Nine’s former director of advertising and data products, Ben Campbell, who joins as director of data, product and technology.

Also joining the reo leadership team, alongside Campbell and general manager, Barry McGhee, includes oOh!’s head of content, Raen Waghorn-Hughes, who will take on the role of director of operations; Alex Jensen as commercial finance director; Steven Jones as retailer growth lead; former Criteo APAC solutions consultant for enterprise, Heath Irving, as product specialist; and former marketing head for SHOPLINE, Karlie Taylor, who will take on the position of marketing manager for reo.

The leadership team is rounded out by two business development managers – former Zitcha head of customer success, Clinton Angrove and The Trade Desk’s Rasheed Raman.