Former Nine sales lead Richard Hunwick announces next move
Richard Hunwick
Former Nine sales lead Richard Hunwick has announced his next move just months after leaving the media giant.
Hunwick, announced his resignation from Nine following 13 years with the company, has confirmed he has joined leading technology platform Adgile as its chief commercial officer.
He joined the network as director of sales in Brisbane, working his way up over a decade to become national director of sales for television and radio before his last promotion in 2022, which saw him oversee all total television sales.
Effective September 9, Hunwick’s arrival marks a pivotal moment for Adgile as it prepares to accelerate its growth trajectory into 2025 and beyond.
Adgile’s founder, Shaun Lohman, highlighted the strategic importance of this appointment.
“As digital transformation accelerates and new streaming platforms emerge, our platform’s ability to integrate BVOD, SVOD, and Digital Video with Linear Television is becoming increasingly vital for advertisers aiming to maximise their business outcomes in this new media landscape.”
He emphasised the company’s commitment to expanding its platform and applying proprietary Intelligent Content Recognition (ICR) technology across more channels, aiming to offer real-time, data-driven insights for improved effectiveness and ROI.
Richard Hunwick
Reflecting on his decision to join Adgile, Hunwick said: “After leaving Nine, I saw a tremendous opportunity to help clients and agencies harness the full potential of Total Television – combining the targeted capabilities of addressable and streaming platforms with the scale and impact of linear TV.
“In my exploration of best-in-class video planning and measurement solutions, Adgile’s offering stood out as market-leading in Australia and globally.
“The Adgile brand and technology are hugely respected across the industry, and I’m thrilled to be joining the leadership team to help take our capabilities to the next level.”
Hunwick will join Adgile’s executive leadership team alongside Lohman, chief customer officer Craig Service, and chief operating officer Mark Schanzl.
Adgile currently partners with over 300 advertisers and multiple agencies and publishers in the Australian market.
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You’ll crush it Richard. Excited to see what’s to come.