Former NRL commercial boss Paul Kind launches sports marketing agency joint venture
New agency: Kind
The former commercial head of the NRL Paul Kind has launched his own sports marketing agency which will concentrate on helping extract more value from events and sponsorships for marketers, codes and broadcasters.
The new agency, called Kind, is a joint venture with creative agency Bashful and will focus on leveraging the owned and earned media around sports and entertainment events to get greater commercial value from them.
Kind told Mumbrella the agency’s model would be managing things from “marketing through to on-field activation and managing commercial rights”.
Surprised it took until the ninth paragraph before this piece mentioned Kind was fired from the NRL…
Well done Paul! You’re a bloody legend.
A guru in the sports and entertainment industry. Congratulations – you deserve success
A sports and entertainment guru. Congratulations you deserve all the success
Congrats Paul !
Congratulations Paul. I had the great pleasure of working closely with you for a number of years and I know this new venture will be a tremendous success. You did an extraordinary job at the NRL, as you did as General Manager of my company, The Promotions Department Pty Limited all those years ago. Great stuff!
Brian Walsh
Congratulations to Paul kind he is most nices person I work with for last couple of years , he is such a great friend of mine , I wish him all the very best