Former Saatchi & Saatchi CEO Bartley and creative director Newman to launch agency

Former Saatchi & Saatchi Australia CEO Simone Bartley and ECD Michael Newman appear set to launch a new agency called Seizmic next year, Mumbrella can reveal.  

The two have most recently worked together to create the first annual National Swear Day launching tomorrow as part of UNIFEM’s White Ribbon Foundation campaign.

Bartley left Saatchi & Saatchi Sydney at the beginning of the year after three and a half years in the role. She had been with the agency network for a total of 13 years.

Newman worked at the agency between 1988 to 2001. Following that he had a stint at M&C Saatchi Singapore and now runs his own creative consultancy called Brandnewman.