Organisers of swear day campaign claim Google Wave first
Organisers of an anti-violence campaign to launch tomorrow are claiming that their use of Google Wave in the National Swear Day project is a world first.
High profile personalities are being asked to publicly “swear” that they will not commit violence towards women.
The My Oath campaign is being run on behalf of Unifem, the United Nations Development Fund for Women, as part of the White Ribbon Foundation campaign .
Targeted at the 10 million men in the country, it is being backed by Prime Minster Kevin Rudd and male media personalities who will use their TV and radio programmes to “swear” on air not to commit violence against women.
it all sounds unnecessarily hard to me. but i’m just an average larry.
maybe the aim is trade press not consumer action