Former Salesforce execs launch consultancy specialising in data and marketing
Three former Salesforce executives have joined forces to launch a new consulting agency specialising in data and marketing, Mumbrella can reveal.
Created by Ian Calpin, former RVP of partner sales, Vlad Silak, former director of partner development and enablement, and Rich Wright, ex-director of Marketing Cloud and Data Cloud delivery, carbonx Data & Marketing is described to help clients learn, understand, and integrate Salesforce’s Data Cloud and Marketing Cloud suites, including Einstein, AI, and Agents.
(L-R): Rich Wright, Ian Calpin, Vlad Silak. Photo: @grantsmithphoto
The trio’s new venture has been backed by Beryl8, Salesforce’s largest independent partner in Asia, and has garnered support from a network of resources “ready to be deployed”, providing it with a strong foundation for expansion across APAC.
“We’re thrilled to introduce carbonx Data & Marketing to the APAC market, and offer something truly different in this space,” Rich Wright, CXO of carbonx, told Mumbrella.
“Our deep understanding of both the Data Cloud & Marketing Cloud capabilities, coupled with our passion for #sustainablestacks, puts us in a unique position to help companies leverage the full power of the Salesforce ecosystem and drive better customer experiences. For us it’s not just about the technology, but the experiences they deliver for our customers, and in turn, their customers.”
Carbonx aims to help organisations maximise the potential of their Salesforce investments, by integrating Data Cloud for improved data strategies, optimising Marketing Cloud for personalised engagement, and harnessing AI for predictive insights and automation.
“Since 2020 there has been a boom of pandemic-fuelled CX investments as brands raced to improve their digital experience for customers during lockdown, we now are seeing an alarming amount of underutilised tech out there in the landscape,” managing director of carbox, Ian Calpin explained.
“Putting this tech to work, and finding a way of making this sustainable for customers is the key principle upon which cxD&M was founded. With the proliferation of Gen AI, leaders need to get their data and application layer under control, before considering what’s next.”
Vlad Silak, CTO, added: “Carbonx is not just another Salesforce consultancy. Our focus is on assisting our clients with integrating Data Cloud, Marketing Cloud and wider Salesforce capabilities into their technical ecosystem.
“I’ve had the privilege of being at the forefront of Data Cloud development, observing its evolution and adoption all over the globe. The market is still catching up to its full potential,” he told Mumbrella. “My vision is to help customers bridge that knowledge gap, maximise the value of their technology investments by pioneering innovative customer experiences and building sustainable, scalable solutions for organisations.”
The consultancy has opened its doors to Australia and New Zealand, and has positioned itself for rapid growth in APAC.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
carbonx
carbonx Data & Marketing
data
data cloud
Ian Calpin
Marketing
marketing cloud
Rich Wright
Salesforce
Salesforce specialist
Vlad Silak
They don’t get the most important thing – marketing!
What’s a carbonx? And I’ve still no idea what they do!
And I love salesforce
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Will this set up be similar to SF? See ell the dream and leave a client scratching their head working out how to use the thing? Meanwhile: we will fly you over for an in person bellends conversion in the USA with dukebox friendly bands performing and lots of eeeeeewung and applauding. “Yeah!”
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Will this set up be similar to SF? (Sell the dream and once sold leave a client scratching their head working out how to use the thing? Meanwhile: we will fly you over for an in person bellends conversion in the USA with dukebox friendly bands performing and lots of eeeeeewing and applauding and shouting “Yeah!”)
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just what we need – I guess they won’t be able to blame the platform though
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