Former Seven CEO to become strategic partner to media business
Former Seven West Media chief executive James Warburton will become a strategic partner in an Australian media company founded by a former 2GB CEO.
Per the AFR, Warburton will join Boost Media as a strategic partner, representing the private equity firm CVC, after it bought a 30% stake in the company.
Boost Media was launched in 2007 by George Buschman, who spent ten years as 2GB’s chief executive. The company provides strategic revenue growth solutions for digital, television, radio, outdoor and print media operators as well as an exclusive media advisory service.
It is best known for selling advertising space on behalf of the country’s biggest media operators, including News Corp, Nine, and the Nova Network.
CVC also holds stakes in Future Super, Lendi, and superannuation and investment company Mason Stevens.
Aside from his recent CEO stint at Seven, which ended after a cloud of controversy embroiled the company, Warburton spent two decades in marketing roles at DDB Needham and McCann Erickson, and was CEO of APN Outdoor.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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So all the other ‘partnerships’ are not ‘strategic’?
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