Former SWM CMO Charlotte Valente reunites with James Warburton at Supercars

Supercars’ newly anointed CEO James Warburton has tapped into Seven West Media’s talent pool to fill key marketing and public relations roles.

Former SWM chief marketing officer Charlotte Valente has been appointed the championship’s new CMO, while long-standing Seven Network sports journalist Matthew Carmichael joins as communications director.

Valente has a long professional history with Warburton, serving as SWM’s inaugural CEO between 2019 and 2022, shortly after Warburton became the media organisation’s managing director in August 2019. She previously worked with him at APN Outdoor.