Former Zenith MD Karen Halligan to join KPMG in new media advisory role

Former Zenith managing director Karen Halligan has joined KPMG Australia to lead the consulting firm’s newly-formed Media Value Advisory practice.

Halligan, who left Zenith in September last year, will answer to Paul Howes within the KPMG’s Customer, Brand and Marketing Advisory business.

In recent months, the firm’s fast growing business unit has appointed former Saatchi & Saatchi staffer Carmen Bekker to lead a newly formed CMO advisory team and One Green Bean managing partner Louise Pogmore to head a social media consulting group.