Four millennial trends brands need to know about
After surveying more than 1,200 millennials, Tom McGillick and Mark MacSmith claim they’ve uncovered four trends that give brands an insight into Australians aged 18-36.
What’s up with Australian millennials? You can’t live with them, but the economy can’t live without them. After completing Australia’s most comprehensive study into Australian millennials we discovered four new trends that are influencing Millennial attitudes and behaviour in Australia.
The four trends in this article refer to findings from the Australian Millennial Report 2019 and Australian Generation Z Report 2019, a nationally representative survey of over 1,200 Australians aged 18-36, conducted in the first quarter of 2019.
It makes zero sense to lump 18-36 years olds together as one segment.
This genuinely sounds like something from College Humour’s start up guys sketch
I’m surprised you managed to get a “representative” sample of 1,200 “millennials” to “trust” you enough to sit still for long enough to complete the 50 questions in your survey given that they are so ambivalent and passive.
“…the lack of clarity around what constitutes the ‘right’ approach to pursuing prosperity is making that [finding a path to success] even more difficult”. Because all of us who have lived through these ages before had really clear instructions on how to achieve success in life. Oh. Woe is me. Please.
“So when did you stop behaving like a 19 year old?”
“When I was 36.”
I see the problem.
If the above is correct at all, and I have doubts, then a substantial investment is needed in mental health services.
1) Insecure
2) Paranoid
3) Narcissistic
4) Isolated
Oh dear!
“Their preferred outlet for virtuousness is a disciplined approach to their health. Looking after their mind and body is as close to spirituality as many Australian millennials ever get.”
Woah!
Can’t identify with any of these.
Probably needs to elaborate on demographics and background