Four Pillars Gin launches first brand campaign teaching gin drinkers the perfect recipe
Four Pillars Gin has launched its first ever brand campaign which teaches Australians how to make the perfect gin and tonic.
Directed by Daniel Cookson, the ad breaks down the key steps and elements of how to make “the perfect” gin a tonic using Four Pillars Gin.
The steps say: “Drop in some ice, add a splash of gin, a measure of tonic, a wedge of orange, and you’re done”.
Nicely made, but what’s the idea?
Nicely made? Compared to what? A high school media project perhaps?
If you want to see food / drink porn that will really get your audience salivating (& buying), check out M&S, Lurpak or Guinness.
Cheap yet pretentious is not why I buy 4 Pillars Gin
Gin served via glory hole. Very premium.