Four Pillars launches summer campaign via Interweave Group

Four Pillars Gin has launched its summer campaign, Summer is Four Pillars, featuring a series of video and static content via the Interweave Group.

Made up of five creative pieces, the content heroes Four Pillars’ core range of gins. Each of the creatives visually reflects one of the five gins, utilising its signature colour.

“It’s been a big year of highs and lows and this campaign is all about keeping it simple, kicking back and enjoying a G&T in the sun,” said Four Pillars head of marketing, events and activations, Jemma Blanchat . “We wanted the campaign to capture the heat of an Australian summer; the kind of heat that calls for a generous gin and tonic with lots of ice and a slice of orange.”