Four retired Queens roadtrip The South West Edge in new content series via 303 Mullenlowe and Mediahub
WA creative shop 303 MullenLowe Perth and full service media agency Mediahub have created a new tourism campaign for The South West Edge, featuring four older women in a van on a 12-day road trip through WA destinations.
The content series, Queens On The Edge, is the first campaign created for The South West Edge since 303 MullenLowe and Mediahub won the account in a pitch process last year. The client is a new committee comprising of Destination Perth, Australia’s South West and The Golden Outback, formed to promote extended visitation across The South West Edge to interstate travelers.
