Four Seasons Condoms asks people to fake orgasm as it moves to ‘always on’ approach

Four Seasons Condoms has launched a new content campaign for its Naked range in time for this weekend’s Mardi Gras asking people to create their own When Harry Met Sally moment and fake an orgasm on camera.

The new campaign has been created by APN News and Media’s recently launched content marketing arm Emotive, which has been appointed by the condom brand as its content marketing agency, as the condom maker looks to become an “always on publisher”.

In the ‘Are you coming?’ campaign men and women are asked to fake an orgasm on camera, with the two and a half minute video which ends urging men to “stay safe at Mardi Gras this year” with Four Seasons Condoms.