Four Seasons Condoms encourages parents to have ‘The Talk 2.0’ with their adult children in a bid to end the sex recession
Four Seasons Condoms is tackling data which shows that young adults are having 50% less sex than their parents’ generation, by launching the ‘Generation Intervention’, via CHE Proximity.
Based on the traditional ‘Birds and Bees’ chat parent’s have with their teenage children, Four Seasons is introducing The Talk 2.0 for parents to check-in with their adult children and discuss the personal issues that may be impacting their libido.
At the centre of the campaign is the Generation Intervention Pack, designed in collaboration with sexologist Jacqueline Hellyer, to help parents to facilitate The Talk 2.0.
Chep utilising data, otherwise known as a quick Google search that throws up dozens of results going back over 2 years.
The creative itself is fun, but don’t pretend to have some unique powers of insight.
It’s going to take a lot more than some nebulous “data”, some really lame slogans trying so hard to look like they weren’t thought up by a committee, and a gift box that looks like it’s from a candle shop to get me to sell frangers to my kids on your behalf.
Juust enough packs to make this seem credible for an award jury…
Really only 400 packs??