Four Seasons Condoms encourages parents to have ‘The Talk 2.0’ with their adult children in a bid to end the sex recession

Four Seasons Condoms is tackling data which shows that young adults are having 50% less sex than their parents’ generation, by launching the ‘Generation Intervention’, via CHE Proximity.

Based on the traditional ‘Birds and Bees’ chat parent’s have with their teenage children, Four Seasons is introducing The Talk 2.0 for parents to check-in with their adult children and discuss the personal issues that may be impacting their libido.

At the centre of the campaign is the Generation Intervention Pack, designed in collaboration with sexologist Jacqueline Hellyer, to help parents to facilitate The Talk 2.0.

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