Fox Sports partners with Jessica Mauboy to launch new Rugby League channel

Zoe Samios

February 9, 2017 1:00

Fox Sports is set to launch later this month a new channel focused solely on Rugby League, The Fox League, and is promoting the event with an ad featuring Australian singer Jessica Mauboy showing her shameless loyalty to the North Queensland Cowboys.

Jessica Mauboy fronts the new Fox Sports campaign created by TBWA

Created by TBWA Sydney, the new work sees Mauboy speak with and poke fun at her favourite NRL team’s rivals, including the Cronulla Sharks, Brisbane Broncos, the Canterbury-Bankstown Bulldogs and the South Sydney Rabbitohs.

The video spot falls under Fox Sports’ new theme for 2017, ‘Everyone’s team deserves to be seen.’

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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