Foxtel appoints former Diageo director Adam Ballesty to lead sports marketing

September 18, 2018 2:44

Diageo Australia’s former marketing and innovation director Adam Ballesty has joined Foxtel to lead the subscription TV service’s sports marketing efforts.

Ballesty joins Foxtel as the service looks to its sports lineup to drive subscriber numbers and revenues, boosted by the cricket rights it acquired this year in a joint venture with Seven.

Adam Ballesty speaking at the 2017 Mumbrella360 conference

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Adam Ballesty Foxtel

3 COMMENTS

Hhmmm 18 Sep 18

Hhmmm,
I can’t recall Adam being the CMO of Diageo? Then a confusing multitude of titles in at Foxtel, where everyone seems to be a Director of something?
Is there a correction required here Mumbrella?…..

User ID not verified.

Paul Wallbank 18 Sep 18

You are absolutely right Hhmmm and the headline has been corrected. Our apologies for the error.

Regards,

Paul Wallbank
News Editor