Foxtel dismisses online challengers as it unveils more local content ahead of major subs push

CEO Richard Freudenstein at last night's Foxtel upfronts.

CEO Richard Freudenstein at last night’s Foxtel upfronts.

Foxtel last night unveiled its 2015 line up while vowing to drive its market penetration and simultaneously ward off looming online streaming competitors, such as Netflix and StreamCo.

Among the major announcements at the company’s 2015 upfronts last night were the pay-TV provider beefing up its Australian content with the launch of a local version of UK franchise Gogglebox in conjunction with the Ten Network, extend its partnership with HBO and through media sales house MCN work to drive programmatic across with a new Adapt.tv partnership. Foxtel also announced it would take some of its video advertising in house.

Speaking on stage at the event last night Foxtel CEO Richard Freudenstein said recent changes, including September’s announcement of a drop in entry price for Foxtel, had laid the groundwork for the next stage of growth: “We have completed the Austar merger, we’ve improved all our programming deals, built new technology platforms and now with the launch of new pricing and packaging next week, IQ3 soon, and early next year triple play we are ready for the next major phase of subscriber growth.”

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