Foxtel launches long-awaited total audience measurement system: ‘It’s really all about playing to the corporate advertisers’ commitment to digital’
Foxtel Media has used its 2025 Upfront to officially launch its long-awaited total audience measurement solution to capture and report the viewing habits of its 4.8 million linear and streaming subscribers.
Foxtel first announced its partnership with Kantar Media in 2023, and brands and agency partners will be able to trade on the transparent, auditable combined linear and streaming measurement solution by the end of the year.
The company explained: “Viewing data dating from January 2023 onwards for the Foxtel Group’s flagship streaming services including Kayo Sports, BINGE, Foxtel Go and Foxtel Now, has been processed by Kantar Media. The data now sits alongside set top box data and means Foxtel Media customers have a complete view of their audiences in one location, enabling them to easily understand how viewers are engaging with content across services and devices.”
With the impending closure of our Foxtel bundle with Telstra TV, we are officially out.
After many decades of subscribing to Foxtel, we are ending our subscription.
Better streaming services are out there with better offerings at a more economic price point.
I would like to know when will Foxtel release, show their Ratings to the Public like OzTam do??