Foxtel launches new push as streaming services continue to bite into subscriber base
Foxtel pushes streaming across devices in latest brand campaign
Just two days after a management reshuffle, Foxtel has moved to reposition the band with a new tagline that urges Australians to Make It Yours, shifting the focus from price to benefits.
The new campaign will focus on available content across Foxtel’s channels as well as on streaming services such as Netflix and Stan by highlighting how customers can stream their Foxtel subscription across multiple devices.
Pretty much everyone is know is cutting the cord and going to the pub for big sport.
I like this but it it is awfully similar
I would not know what is going on as a consumer with whom has subscribed to Foxtel for 20 years. Nobody ever contacts me with changes,upgrades,up sells…. #foxtel
I agree with N.
Been with foxtel since it inception and series i have been watching have now gone to presto – wow another subscription if I want to see the series through. Double dipping.
None of it makes sense. They seem to be in a terrible mess and explain nothing to customers whether loyal or not. Time for it to go once GOT has aired.
Netflix called, they want their ad back:
https://www.youtube.com/watch?v=pWCOwJD0r9w
Seriously weak creative on all accounts. Really … you think this is going to reclaim your subscribers that you’ve been ripping off for way too many years. Next time forgo the patronizing pizz strings and geeky awkward actors and get serious about the reality of your brand … or lack of it.