Foxtel Media nabs former OzTAM CEO to drive measurement system
Foxtel Media has hired audience measurement expert and former OzTAM CEO Doug Peiffer to drive its inhouse audience measurement system.
Peiffer will join Foxtel Media as a senior adviser, and will report directly to Foxtel Media CEO Mark Frain. He is tasked with helping to “unlock the power of comprehensive ratings data” from over a million Foxtel set top boxes, a task the company has partnered with Kantar Media to achieve.
Foxtel announced the new measurement system at their Upfront last year, where the network claimed to be launching Australia’s largest-ever television ratings system, incorporating “data validation, processing, demographic mapping, capping [in other words, adjusting long viewing sessions into realistic viewing levels] and quality control” in order to provide a more granular understanding of Foxtel consumption.
Wow, I hadn’t realised that Foxtel still has so many set top boxes out there! Seems very high even if they are including the newly launched Hubbl.