Foxtel revamps in-house creative agency: ‘The best knowledge in streaming and sport’

Foxtel has announced a sport and entertainment agency to service its internal and external clients.

On Monday, the company confirmed that the “reimagined” BALBOA, which replaces Fox Creative, will be tasked with expanding its roster, having already done work for clients of Foxtel Media like McDonald’s, Toyota and NAB.

“BALBOA is a team of strategic creatives that have the best knowledge in streaming and sport. We’re looking forward to partnering with valued clients to provide an integrated creative response to briefs, ensuring the output engages the audience,” Michael Nearhos, executive director of marketing and creative, Foxtel Group, said.

“No other creative agency in the game offers the broad range of skills, deep sector experience and audience perspective that BALBOA will offer.”