Foxtel revenues fall but Kayo shows promising early subscriber numbers
Price increases have hurt Foxtel subscriber revenues, but its new sports streaming service Kayo has delivered 100,000 paying customers, News Corp has revealed.
According to the company’s quarterly results, Kayo – which launched in November – has 115,000 subscribers, of whom 100,000 are paying.
Thanks to the launch of Kayo, Foxtel subscribers of all types including streaming and broadcast television rose to 2.9m, slightly up on the year before. However, the average revenue per subscriber fell by 3% to $78 per customer.
Churn – the number of users giving up their subscriptions – rose from 14.5% to 15.6%