Fred Hollows Foundation focuses on emotional journey of blind patients in new campaign

The Fred Hollows Foundation has released ‘Fred Moments’, a campaign showing the joy experienced by patients who have had their sight restored through the Foundation.

The campaign is part of a drive to encourage donations to continue the late doctor’s works.

Developed by independent Sydney creative agency Core, the campaign’s television and radio executions feature narration by journalist Ray Martin and Silverchair’s song ‘The Greatest View’ to emotionally underscore the symbolic significance of each surgery’s success.

The campaign marks the 25th anniversary of Fred Hollows being named Australian of the Year, and aims to directly link Fred Hollows with his international efforts to end avoidable blindness.