Fred Hollows Foundation searches for world’s happiest advertisement

The Fred Hollows Foundation is asking its supporters to nominate the world’s happiest TV advertisements on the Foundation’s social media sites as it seeks to name it’s newest commercial the world’s happiest. The Foundation claims its newest commercial, created by Madigan Communications, is the world’s happiest TV ad.

The Foundation wrote on its Facebook page: “We think our new ad is the world’s happiest, but as there is no “official” competition, we have a problem and we would love your help. The only judge that really matters is number of views. So please watch and share – if we get enough people watching and agreeing, this ad will be declared the world’s happiest by you, the people. You can’t argue with the internet! And please post other happy ads you like – we want to see all the other great ads out there competing for the title of World’s Happiest Advertisement!”

The commercial features individuals experiencing improved sight as result of the work of the Fred Hollows Foundation set against an uplifting tune and asks for donations of $25 which “can improve someone’s sight” and “will change someone’s life”.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.