‘Free-to-air TV works’ in supporting, maintaining and selling Australian sport

June 23, 2017 9:35

The survival of commercial and competitive sports in Australia will rely on free-to-air and subscription television networks feeding money into the sports, according to Conor Woods, managing director ANZ, beIN Sports.

David Barham, network executive, Big Bash League and Formula One agreed at Mumbrella’s Sports Marketing Summit, noting that “free-to-air TV works”.

Conor Woods, David Barham, Scott Wenkart, Rebecca Haagsma, Jeremy Loeliger and David Ray

With subscription television being the original disrupter in the market and investing $600m a year into sport, Woods argued the medium cannot – and will not – disappear.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.